Tide Brand Identity, UIUX / 2025
Tide was born from frustration with how fragmented and inaccessible endometriosis care can be. I wanted to create a unified platform that acknowledges the complexity of living with chronic pain. By layering environmental data with symptom tracking and care navigation, the app helps users recognize patterns in their bodies and find specialists more easily; offering clarity in a system where attention and support are often difficult to find.
Motion, color, and transparency work together as meaning-making tools. The bounce signals comprehension, orange and pink soften urgency into attentiveness, and translucent layers allow complex health data to remain readable without simplification.